The Metonym: Rhetoric and Oral Tradition at the Crossroads


This article explores the intersection between scholarship of rhetoric and oral tradition through the trope of the metonym. Metonymic referentiality has a persuasive function in contemporary discourse through its ability to immerse speaker and audience within a shared context. While a given rhetorical situation might not be strictly traditional in performance, the invoking of traditional associations through metonyms can be a powerful rhetorical act that, if used effectively, creates a deep sense of commonality between rhetor and audience.

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