Keith Negus is Professor of Musicology at Goldsmiths, University of London. He entered higher education as a mature student, having spent many years playing keyboards and guitar in a variety of bands. He gained a degree in Sociology from Middlesex University and then completed a doctoral study of the music industry while based at South Bank University. He has taught at the Universities of Leicester and Puerto Rico. His books include Producing Pop (1992), Popular Music in Theory (1996), Music Genres and Corporate Cultures (1999), and Creativity, Communication and Cultural Value (2004), the latter jointly written with Michael Pickering.